2. Ownership of Collected Information

All information collected through our website is the exclusive property of Pharmalat. We reserve the right to use this data for operational, commercial, and service improvement purposes, as well as for any other purpose described in this policy. Under no circumstances do we sell, rent, or trade the personal information of our users to third parties without their explicit consent.

3. Use of Collected Information

Personal data collected may be used for the following purposes:

• Targeted Marketing and Advertising: We use the information to personalize ads and marketing communications that may be of interest to the user, in collaboration with third parties such as Google, Facebook, and other advertising partners.
•  Service Improvement: To optimize the website’s functionality and performance by identifying possible errors and improving the user experience.
•  Order Processing: Relevant information for managing purchases, payments, and shipments.
•  Analytics and Reporting: We use analytical tools such as heatmaps and tracking pixels (including the Facebook pixel) to analyze user behavior on the site and improve our services.

4. Use of Cookies

Pharmalat uses cookies to optimize the user experience on our platform. Cookies allow us to:

•  Remember user preferences to enhance navigation for future visits.
•  Collect traffic and behavior data for performance analysis and improvements.
•  Provide personalized advertising through the collection of browsing data and interactions with the website.

Users can choose to accept or reject cookies. However, accepting cookies is encouraged for a complete and personalized site experience. Users can delete cookies at any time from their browser settings, though this may affect site functionality.

5. Data Retention

Pharmalat will retain the user’s personal information for a maximum of two (2) years or until the user requests the deletion of their data as per the procedures outlined in this policy.

6. Information Security

Pharmalat employs advanced security measures, such as data encryption and restricted access to authorized personnel, to protect users’ personal information from unauthorized access, alteration, disclosure, or destruction.

7. Limitation of Liability Disclosure

Pharmalat implements all reasonable means to protect users’ personal data; however, we cannot guarantee absolute security of the information against cyberattacks, unauthorized intrusions, or system vulnerabilities beyond our control. Consequently, Pharmalat is not responsible for information leaks resulting from such incidents, though we will always work to mitigate any possible damage. By using our website, the user acknowledges and accepts this limitation of liability.

8. User Rights

In accordance with international data protection laws, users have the following rights regarding their personal data:

• Access: Users can request a copy of the personal information we have collected.
• Correction: Users can request the correction or updating of incorrect or outdated information.
•  Deletion: Users can request the deletion of their personal data at any time, either through our platform or in writing at sac@pharmalat.net or [number phone].
•  Restriction of Processing: Users can limit the use of their data for specific purposes.

9. Data Sharing with Third Parties

Pharmalat may share user data with third parties solely for the following purposes:

• Advertising and Analytics: With companies like Google, Facebook, and other advertising and analytics partners to conduct marketing campaigns.
• Service Providers: With our advertising agency and other providers assisting us with site operations and customer service.

Under no circumstances do we sell users’ personal information to third parties.

10. Changes to the Privacy Policy

Pharmalat reserves the right to modify this privacy policy at any time. Any changes will be communicated to users via a notice on the website. For registered users, updates will also be sent via email. By continuing to use the site after a modified version of the policy has been published, the user agrees to be bound by the changes.

11. Contact

For any inquiries or requests related to this privacy policy, please contact our support team at sac@pharmalat.net or [number phone].

Applicable Law: This policy is governed by data protection and privacy laws in the United States, Canada, Mexico, and other Latin American countries.

Cookie Usage Policy

Pharmalat uses cookies to enhance the user experience. By accessing our website, users accept the use of cookies under the following conditions:

1. Essential Cookies: Necessary for the basic functioning of the site.
2. Analytical Cookies: For measuring user traffic and behavior.
3. Marketing Cookies: Used to provide personalized advertising.

Users can manage cookies through their browser settings, though this may affect site functionality.